For independent dealers · UK & US

Run your whole dealership from one modern platform.

Stock, AI-written listings, a sales pipeline your team actually uses, your own website, marketing campaigns and a 24/7 AI sales assistant — DealerDMS replaces the tangle of tools independent dealers stitch together today.

No setup fees UK VRM & US VIN ready Open API for developers
Built for dealers selling 5 to 5,000 cars a year 3 transaction spines UK + US country packs AI at every step
Everything in one place

One login. Every part of the dealership.

Stop paying for — and re-keying between — five disconnected systems. DealerDMS covers the full journey from a car arriving on the forecourt to a happy customer driving away.

🚗

Smart inventory

Add a vehicle by VRM or VIN and we pull the details. Photos in three sizes, semantic search, stock status and pricing — your single source of truth.

AI listings

Upload photos and DealerDMS writes the advert: it describes each image, verifies the spec, and produces polished, on-brand copy in seconds — not hours.

Sales CRM & pipeline

A Road-to-the-Sale pipeline with stage tabs. Move each customer forward, automate drip follow-ups, and never let a hot enquiry go cold again.

🌐

AI website builder

Launch a dealer website that stays in sync with your stock. Edit it by chatting to the AI, tweak the theme, or drop into the code — your choice.

💬

Embedded AI assistant

A 24/7 AI sales assistant on your website answers questions, searches your live stock, and captures enquiries straight into your CRM.

📣

Campaigns & email

Build audiences, send campaigns from reusable templates, and track opens and clicks — with consent handling built in, not bolted on.

How it works

From forecourt to sold — without the busywork

✨ AI listing builder

List a car in the time it takes to make a coffee

Photograph the car, drop the images in, and let the AI do the writing. It reads every photo, confirms the specification, and drafts advert copy you can publish or tweak.

  • Per-image descriptions and damage notes
  • Spec verified against the VIN/VRM lookup
  • On-brand copy, ready for your site and portals
Generating…
☺ Sales pipeline

A pipeline your salespeople will actually use

Stage tabs make it obvious what to do next. Move a customer along the Road to the Sale, and automated follow-ups keep the conversation going — with consent respected at every send.

  • Stage tabs with live counts per stage
  • Move a customer forward in one click
  • Automated, consent-aware drip follow-ups
NewContactedAppraisedTest driveNegotiationSold
🌐 Website + AI assistant

Your website, always in sync — with an AI that sells

Publish a dealer site that mirrors your live stock, then embed the AI assistant so buyers get instant answers day or night. Every enquiry lands in your CRM automatically.

  • Chat-driven, theme, or full-code editing
  • Live inventory, never out of date
  • Embed the AI widget with one snippet
💬 Ask me anything about our stock
Marketplace

Sell more from any website — not just ours

Keep your existing website? No problem. Embed DealerDMS AI components on it with two lines of HTML: our AI car-search widget, the 24/7 AI assistant and a live inventory grid — all running on your real stock.

Install: <script src="…/widgets/loader.js"> + one tag. Secured with origin-pinned keys. Explore the marketplace →
See it on your own stock

Ready to see DealerDMS in action?

Book a 30-minute demo and we'll walk you through inventory, AI listings, the pipeline and the AI assistant — tailored to how your dealership works.

Request your demo →