DealerDMS Marketplace

Add AI to any dealer website.

Embeddable components from DealerDMS: an AI car-search widget, a 24/7 AI sales assistant and a live inventory grid — powered by your real stock, dropped into any site with two lines of HTML.

Works on any website Origin-pinned keys Live stock, never stale
2 lines of HTML to install 3 AI components today Scoped, read-only data access Revoke a key instantly
The components

Sell more from every page of your website

Each component runs on your live DealerDMS stock and drops enquiries straight into your CRM. Subscribe in your dashboard, mint a key, paste the snippet — done.

Flagship
AI Search

AI Car Search

<oc-car-search>

Buyers describe the car they want in their own words — the AI searches your live stock, shows matching cars, and walks them to the right listing.

  • Natural-language search over your real inventory
  • Guides buyers to the exact car, like a salesperson
  • Every conversation can become a CRM enquiry
How to embed
<script src="https://app.car-search.ai/widgets/loader.js"></script>
<oc-car-search publishable-key="oc_publishable_YOUR_KEY"></oc-car-search>
AI Assistant

AI Sales Assistant

<oc-ai-chat>

A 24/7 AI assistant that answers buyer questions from your live stock, qualifies the lead, and captures every enquiry straight into your DealerDMS CRM.

  • Answers from your inventory — day and night
  • Your branding, greeting and tone
  • Enquiries land in your pipeline automatically
How to embed
<script src="https://app.car-search.ai/widgets/loader.js"></script>
<oc-ai-chat publishable-key="oc_publishable_YOUR_KEY"></oc-ai-chat>
Inventory

Live Inventory Grid

<oc-inventory-grid>

A polished, filterable grid of your cars that mirrors your DealerDMS stock in real time — mark a car sold in the DMS and it updates on your website instantly.

  • Always in sync — no re-keying, no stale adverts
  • Photos, pricing and status straight from the DMS
  • Fits any site: it inherits your page's width
How to embed
<script src="https://app.car-search.ai/widgets/loader.js"></script>
<oc-inventory-grid publishable-key="oc_publishable_YOUR_KEY"></oc-inventory-grid>

Interactive live previews on your own stock are part of every demo — book one and we'll set a component up on your site during the call.

How embedding works

From dashboard to your website in minutes

No SDK, no build step, no iframe wrangling. Components load through a tiny loader script and render themselves wherever you place the tag.

Subscribe in your dashboard

Sign in to DealerDMS, open the Marketplace, and subscribe to the components you want on your site. Your plan covers the flagship widgets.

Create a publishable key

Mint an oc_publishable_… key and pin it to your website's domain. It's safe to ship in public HTML — it only works from your origin.

Paste two lines of HTML

Add the loader script once, then drop <oc-car-search>, <oc-ai-chat> or <oc-inventory-grid> anywhere on the page.

It's secure

Built like a payments SDK, not a copy-paste script

The embed system uses the same publishable / secret key model you know from Stripe — so putting our components on your website never puts your dealership's data at risk.

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Publishable keys, safe in public

The key in your HTML can't read your data by itself — it can only be exchanged for a short-lived, single-purpose token.

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Origin-pinned

Every key is locked to your website's domain. Copied onto another site, it's simply refused.

🎯

Scoped & read-only

Tokens carry only the scopes the component needs — public inventory and chat. Never pricing rules, customers or settings.

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Audited & revocable

Every token mint and data call is logged, and you can revoke a key from your dashboard — it stops working instantly.

See it on your own stock

Want these on your website?

Book a 30-minute demo and we'll embed the AI car search on a page of your site — live, on your real inventory — while you watch.

Request your demo →